22 year old photographer Malu Veltze is the latest protagonist of CrowdRise's 24.Hour Impact Project. A project that aims to help people and communities who need immediate action in 24 hours or less. Veltze is currently in Cambodia trying to get students in 12 rural villages in Koh Bei Riel to get eye care. Malu is attempting to raise $20,000 to improve the lives of the children of these towns.
This entire campaign was inspired by a girl called Channa. Channa's poor eyesight caused her to drop out of school in the sixth grade. Now, at 19, she is practically blind in her right eye. Channa's problems could have been prevented with basic eye treatment: a pair of eyeglasses. Unfortunately, she could not afford the $40 dollars to get them. A local optometrist told Malu that getting Channa glasses today would still improve her eyesight in about 40%.
As a photographer, Bolivian-born Malu believes strongly in the power of eyesight. For her, getting eyesore for these kids is essential for them to survive. "Proper vision enables kids to learn, adults to work, and can help lift people out of poverty."
CrowdRise was founded by Edward Norton, and it's the world's largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd and raise hundred of millions of dollars to support positive social missions.
You can watch Malu's video right here