On Sunday night, approximately 111 million people tuned in to watch Super Bowl LI, which was held at NRG Stadium in Houston, Texas. The New England Patriots beat the Atlanta Falcons 34-28 after a huge comeback from the Patriots, leading to Tom Brady becoming the first quarterback to win five Super Bowl titles. Lady Gaga gave a halftime show performance that the internet loved, celebrities posted their festivities on Snapchat and Instagram, and the game set Twitter abuzz for most the night.
And this year, the Super Bowl brought viewers some of the best new commercials of 2017. Each year, the Super Bowl is well known for premiering some of the most creative, entertaining and moving commercials. Companies spend millions of dollars on their Super Bowl ads to make sure they are top-notch entertainment. According to the New York Times, the average cost of a 30-second ad during this year’s Super Bowl LI was $5 million, up from $4.8 million a year ago. On top of that, some companies are spending upwards of $12 million to advertise the commercials before the actual game, which shows just how big an impact the Super Bowl ads can be on viewers.
THE WANNA has gathered the TOP 5 of the most watched Super Bowl LI commercials below. Enjoy!
Tide – Terry Bradshaw Stain
This creative ad mixed reality into its premise when Terry Bradshaw showed up on live television with a red stain on his white shirt. The stain was a ploy to set up the Tide ad that came later, which followed Bradshaw’s hilarious journey to get his dirty shirt cleaned. Bradshaw ends up in Jeffrey Tambor’s house, the star of the original three-part Tide commercial with Rob Gronkowski, and washes his shirt using new Tide PODS Plus Downey.
Produced by: Saatchi & Saatchi
Starring: Terry Bradshaw, Jeffrey Tambor, Rob Gronkowski
YouTube views: 2,902,423
Wix.com – Big Game
Gal Gadot and Jason Statham lead an action-packed commercial for Wix.com which involved a chef working on a Wix.com website for his own food truck while the two action stars in his restaurant beat up a handful of bad guys and cause an explosion. Later, they hijack his new food truck and continue wreaking havoc for the chef, who uses Wix.com to easily move his business forward anyway.
Directed by: Louis Leterrier (Clash of the Titans)
Starring: Gal Gadot, Jason Statham
YouTube views: 4,419,549
84 Lumber – Complete the Journey
This moving commercial shows a mother and daughter’s migrant journey to become legal American citizens. After the commercial aired, the 84 Lumber website reportedly crashed from all the visitor traffic.
Directed by: Cole Webley
YouTube views: 3,143,775
Audi – Daughter
This Audi commercial involved a father’s narration about how he would have to tell his daughter that the men in her life are “worth more” than she is, despite her “drive” and “intelligence.” The ad called attention to the gender wage gap with an ending title card that said: “Audi of America is committed to equal pay for equal work.”
Directed by: Aoife McArdle
YouTube views: 8,259,279
Budweiser – Born The Hard Way
In the 60-second ad, which cost about $10 million, Budweiser showed the journey the company’s founder, Adolphus Busch, faced while immigrating to America. After his arrival on U.S. soil, Busch is greeted with jeers from people saying, “You’re not wanted here! Go back home!” After the commercial aired, Trump supporters called for a Budweiser boycott. But Budweiser has clarified that the ad had nothing to do with Trump’s immigration ban: "Our focus this week is on our Super Bowl ads and our brands. We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream. This is a story about our heritage and the uncompromising commitment that goes into brewing our beer. It's an idea we've been developing along with our creative agency for nearly a year."
Directed by: Chris Sargent
Starring: Sam Schweikert
YouTube views: 21,346,900
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